One of the (many) things that stayed with me from reading ‘Living Dolls’ was the sexualisation of girls while they’re still children. Natasha Walters is so right in pointing out that the ‘girly’ way we’re brought up is incredibly damaging to our sense of being strong women, not to mention remaining physically youthful! Pink and sparkles and Barbie and ponies and all that crap… I mean it isn’t exactly an attitude to take to the boardroom, is it? "Sales are plummeting? It's ok, my Care Bear will kissing it better!" What’s more, Bratz dolls in their fishnets and Taylor Momsen-eyeshadow are not the image to be holding up as ideal to girls aged 4-plus…
The amazing women at Mumsnet have begun the 'Let Girls be Girls’ campaign to try and combat the little-girl-prostitute image that is rife on the high street, and in society generally. What a fantastic issue for them to put their weight behind, and the list of brands and stores backing the push is incredibly impressive. I will certainly be watching closely to see what happens next…
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