Saturday, 7 November 2009

Cute Culture

A while ago I bought the cutest umbrella from Paperchase, decorated with happy food. It is, of course, a child's' umbrella, but that should never hinder a purchase.

Anyway, I became obsessed with these cute, happy cartoons I was seeing everywhere and today I learnt why.

It's Kawaii! 'Kawaii' is a Japanese term which has an ambiguous translation into English, but one meaning is 'cuteness'!! There is a whole industry based around putting smiley faces on inanimate objects!

This is no 'Hello Kitty'. I'm totally hooked. Here's a selection of cute paraphernalia to cheery up your weekend. How can anyone be grumpy around these?

TummyMountain $14

Cuteness mecca:

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